What is keyword effectiveness index?
What is keyword effectiveness index?
KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It's a scaled metric, so you'll never see a KEI of more than 100.
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Hi Friend,
Keyword Effectiveness:
1.keyword Effectiveness is a mathematical calculation of the "effectiveness" of any "keyword" .
2. KEI is a ratio between Number of Results(pages) & Number of Searchers.
3.KEI is a measure which dictates ,how effective a keyword is for any website.
4.you can use several Tools for KEI.Normaly you can calculate also by search result & number of search results.
5.Its range is 0-100.The higher the KEI , the better chance you have of getting to the top of a search result.
Suppose the number of searches for a particular keyword is 786per month and Google search results is 287156.
so KEI is =(786*786)/287156
=2.156
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Keyword Effectiveness Index or KEI is a measure to find the effectiveness of keywords in the search engines. It is calculated by dividing the total number of webpages with the total number of searches for a particular keyword.
Google KEI (Keyword Effectiveness Index) is a calculation of the "effectiveness" of each keyword, taking into account the predicted searches and the number of competing pages. Understanding KEI is the key for good Search Engine Optimization work.
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You might have got instant answer if you have chosen Google for this!
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