What are good ways to make a SEM plan?

[gunjanjain]

Hello friends,

What are good ways to make a SEM plan?

[sulbha]

Hi Friends,
Steps to Developing an Effective SEM Plan

• Define your goals. What do you want people to do once they clicked on your PPC ad?
• Assess the competition.
• Pick your PPC platform.
• Research keywords.
• Set a budget.
• Write the copy.
• Build a landing page.
• Keep testing and iterating.