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Thread: What makes good click bait?

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    Hi Friends,

    “Clickbait has one motivation – to entice users to click on a link/video by using highly engaging headlines and thumbnails, says Matt Slaymaker of Folsom Creative. “Good clickbait is when your thumbnail and headline are provocative and enticing, yet true to the content of the article or video.

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    Registered RH-Calvin's Avatar
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    Clickbait, a form of false advertisement, uses hyperlink text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, with a defining characteristic of being deceptive, typically sensationalized or misleading.
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