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Thread: What is the meaning of competitive analysis?

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    Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

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    It is the process of comparing the strengths and weaknesses of your own business or product to those of other businesses, in order to make your business or product more competitive

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    A competitor analysis is an assessment the position of potential competitors. It is a common market research activity that is performed to identify opportunities and risks associated with strategies such as a new product.

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    Registered RH-Calvin's Avatar
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    A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
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    In that, you analyse the compoetitor as well as your website.
    You analyze all the stats required to compare yourself with your competitor.

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