What are the differences between SEO and SEM?
What are the differences between SEO and SEM?
SEO - refers to (organic) listings. The results that appear (which are not ads) when you put in a keyword, or phrase into a search engine.
SEM - refers to (paid) listings that appear next to the organic ones on the SERPs (search engine results pages). Using a platform like Google Ads, you can purchase listings for your business and also (temporarily) appear at the top of the search page.
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Hi Friends,
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.
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