What are the main things to consider in an SEO Audit?
What are the main things to consider in an SEO Audit?
1. Technical Audit
- Indexation analysis
- Status Codes
- Redirects
- Page Speed
- URL Structure
- Robots.txt
- XML Sitemap
- Canonical Tags
- Duplication
- Crawlability
- Legacy Domain Issues
2. Off-page Analysis
- Mobile SEO analysis
- International SEO analysis
- On-Page Audit
- Site Content Structure
- Keyword Research
- Page Copy Theme Analysis
- Keyword Use
- Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
- Schema
- User Experience
- Images & Video
- Internal Linking & HTML Sitemap
3. Server Log Audit
- Crawl Budget Analysis
- User Agent Analysis
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Hi Friends,
Here are some points which are considered in SEO audit checklist:
-Check the domain age
-Check the appearance of keywords in the top level domain
-Check domain registration length
-Check the keyword in subdomain name
-Check the number and quality of internal links pointing to the page
-Identifying the broken links
-Use of H2 and H3 for subheadings
-Check the URL length
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Hi Friends,
Based on the webmaster’s requirements, each website could have different SEO tactics that would cover multiple aspects. As a thumb rule, SEO Experts should cover all these things in a basic SEO Audit to cover a wide range of webmasters such as:
Tech Stack Analysis with Compatibility
Accessibility and Indexability to Search Engines
On-Page SEO analysis
Content structure and analysis
Metadata inspection
Page / site structuring keeping UI/UX in mind
Off-Page analysis including link building techniques
Anchor text diversity in different Silo structures
Referring domains
Competitive analysis and keyword research
SERP Rankings
Here's what this SEO audit checklist will be covering:
-Keyword Analysis
-Competitor Analysis
-Technical Analysis
-Page Level Analysis
-Content Analysis
-User Experience Analysis
-Link Analysis
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It is not a challenging task of auditing the site once you know the basics of SEO audit. Well, it is very crucial for the person to identify the technical issues on the site. Various sites are available that help you to find issues such as SEMrush, Ahref, Google Analytics, etc.
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