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Thread: What is another name for search engine marketing?

  1. #1
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    What is another name for search engine marketing?

    Hello friends,

    What is another name for search engine marketing?

  2. #2
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    Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

  3. #3
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    Hi Friends,
    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. SEM Originally the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM.

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    Quote Originally Posted by swatijain2233 View Post
    Hello friends,

    What is another name for search engine marketing?
    We can say PPC is another name of search engine marketing. Search Engine Marketing is nothing but paid marketing.

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