What is a referral channel?
What is a referral channel?
Direct channel sources will show you the URL that was entered in order to reach your site; Referral channel sources will show you the URLs of sites that linked to yours if users are following that link; Social channel sources will show you the name of the app or website that directed traffic to your site.
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Referral marketing channel can be made up of any number of traffic sources as long as the medium of the traffic sources is 'referral'.
The Referral Channel is a client-defined collection of Sources that have referred consumers to your website.
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