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Thread: What Is Google's "EAT" Algorithm?

  1. #1

  2. #2
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    E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts

  3. #3
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    E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.

    These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.

  4. #4
    E.A.T. algorithm stands for expertise, authoritativeness, and trustworthiness. It’s not a ranking factor because it’s just a guideline of Google which provides human evaluators to judge the quality of its search results. It gives lots of clues about what Google is exactly looking for from content and web pages.

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