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Thread: 10 Essential Elements to Create & Sustain Brand Identity

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    10 Essential Elements to Create & Sustain Brand Identity

    1. Find & Focus on Your Target Audience
    2. Create a Unique Selling Proposition
    3. Expose Your Core Values – But Remember They’re Built on Perceptions
    4. Unique Personality
    5. Consistency Across Every Channel
    6. No Me, Me, Me Talk; Be Genuine and Add Endless Value
    7. Focus on Positives
    8. Make Promises & Stick To Them
    9. Extend Your Brand at Every Opportunity
    10. Don’t Forget to Evolve

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