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Thread: Which KPIs would you use in Social Media reports?

  1. #1
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    Which KPIs would you use in Social Media reports?

    Which KPIs would you use in Social Media reports?

  2. #2
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    Clicks: ...
    Likes: ...
    Shares: ...
    4. Comments: ...
    Brand Mentions: ...
    Profile Visits: ...
    Active Followers:

  3. #3
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    -Total Reach
    -Total Impressions
    -Number of Followers
    -Number of Clicks
    -Total Shares
    -Average Engagement Rate
    -Customer Acquisition Cost (CAC)
    -Customer Testimonials

  4. #4
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    -Engagement
    -Reach/ Impressions (Organic and paid)
    -Engagement Rate
    -Cost Per Engagement/Cost Per Lead
    -Visits (blogs/ website) (Thorugh social media)
    -Views(Youtube/Videos)(Thorugh social media)
    -Where do you stand among your Competition

  5. #5
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    The actual KPIs that you can measure will vary by social media platform, but typically include the following:
    Clicks
    Likes
    Shares
    Comments
    Brand Mentions
    Profile Visits
    Active Followers

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