What is google analytics event tracking ?
What is google analytics event tracking ?
Google Analytics Event tracking is a useful feature that allows you to record interactions with elements of your website which aren't tracked as standard within Google Analytics. ... You can set up event tracking manually on each link or use Google Tag Manager to automate your event tracking.
An “Event” in Google Analytics language simply means the “user interactions with content that can be tracked independently from a web page or a screen load.” In other words, Event Tracking helps you collect data about specific interactions users had with the content on your webpage/app.
Events in Google Analytics are used to track when something happens outside of the page loading. In most cases, the user interacts with the site to cause an event to fire, such as clicking a link, filling out a form, or completing a call to action
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