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Thread: 5 Innovative PPC Tactics to Use on Your Campaigns

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    5 Innovative PPC Tactics to Use on Your Campaigns

    Tactic 1: A Single Long-Tail Broad Match Keyword, with Every Other Word Added As Negatives
    Tactic 2: Lead with Display, Remarket with Search
    Tactic 3: Sequester Branded & Competitor Terms in Their Own Campaigns
    Tactic 4: Use DSA for Keyword Research
    Tactic 5: Invest Aggressively in the Beginning and Then Roll Spend Back

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