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Thread: What are the hallmarks of a good PPC landing page?

  1. #1
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    What are the hallmarks of a good PPC landing page?

    What are the hallmarks of a good PPC landing page?

  2. #2

  3. #3
    It is very important to have a good landing page for your PPC campaigns.

    We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.

    Quality score depends upon -

    Ad copy relevance
    Expected CTR
    Landing page relevance

  4. #4
    Keep Your PPC Landing Page Relevant to the Keywords You Are Bidding On.
    Write Content for Your Target Personas, Not for the General Public.
    Write a Headline So Strong the User Can’t Do Anything but Convert
    Use Unique Imagery That Will Connect with Your Target Personas
    Strategically Position Your Landing Page Elements to Drive Conversions.

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