What are the hallmarks of a good PPC landing page?
What are the hallmarks of a good PPC landing page?
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It is very important to have a good landing page for your PPC campaigns.
We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.
Quality score depends upon -
Ad copy relevance
Expected CTR
Landing page relevance
Keep Your PPC Landing Page Relevant to the Keywords You Are Bidding On.
Write Content for Your Target Personas, Not for the General Public.
Write a Headline So Strong the User Can’t Do Anything but Convert
Use Unique Imagery That Will Connect with Your Target Personas
Strategically Position Your Landing Page Elements to Drive Conversions.
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