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Thread: What is Anchor Text Diversity?

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    What is Anchor Text Diversity?

    What is Anchor Text Diversity?

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    What is Anchor Text Diversity and Why is it Important? 15 June 2017 by Andy Tuxford. You've probably heard of anchor text: the visible, clickable words used to link one page to another. It's the visible part of a hyperlink. Hopefully, you're using anchor text within internal and external links.

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    Anchor text diversity refers to the diversity of anchor texts in the links going to your site, typically anchor texts fall into 5 categories:

    URL (e.g. Example.com)
    Brand / Company name (e.g. Example Ltd)
    Keyword rich (e.g. ‘Hotel in France’ or ‘Sports shoes’)
    Generic (e.g. ‘click here’ or ‘visit website’
    Image link

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    The Importance Of Anchor Text Diversity Having a strong and diverse set of anchor text in your backlink profile is an essential component to modern SEO. Google has put a strong emphasis on the diversity of your of your profile and the quality of your backlinks

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    15 June 2017 by Andy Tuxford. You've probably heard of anchor text: the visible, clickable words used to link one page to another. It's the visible part of a hyperlink. Hopefully, you're using anchor text within internal and external links.

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