Why is my cost-per-click increasing?

[ferriesthai]

Why is my cost-per-click increasing?

[ImpalaWardrobes]

Get good traffic figures – Google places the higher CPC adverts on high traffic sites, Focus your page on keywords that cost most to AdWords users, Use Channels to increase your AdSense CPC, Place your ads carefully so that Google provides top CPC placements where your visitors are most likely to click, and

[PrimeItSolution]

Google determines the ad rank on the Quality Score and the Max CPC. ... Higher the ad position means higher the Quality Score and higher Quality Score always lowers your CPC. The ad rank and the Quality Score are interconnected. A rise in Quality Score leads to a rise in Ad rank and vice versa.