What is the possible impact of Ad Rank on Cost per Click?

**ferriesthai** · 09-24-2019, 05:29 AM

**PrimeItSolution** · 09-24-2019, 08:41 PM

Generally speaking, the higher your Quality Score, the lower your cost per conversion. Remember, a high Quality Score is Google's way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click.

**Goyum** · 09-24-2019, 10:02 PM

Generally speaking, the higher your Quality Score, the lower your cost per conversion. Remember, a high Quality Score is Google's way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click.

**Goyum** · 09-24-2019, 10:05 PM

Generally speaking, the higher your Quality Score, the lower your cost per conversion. Remember, a high Quality Score is Google's way of saying that your PPC ad meets your potential customersï¿½ needs. The better you are at meeting the prospectï¿½s needs, the less Google will charge you for the ad click.

**searchenginewings** · 09-30-2019, 02:13 AM

AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. It is also the essential problem Google has tried to solve with the introduction of AdRank. These also your Quality Scores have enormous influence over the cost and effectiveness of your paid search campaigns.

**mariajonas** · 09-30-2019, 10:02 PM

Originally Posted by PrimeItSolution

Generally speaking, the higher your Quality Score, the lower your cost per conversion. Remember, a high Quality Score is Google's way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click.

Originally Posted by ferriesthai

What is the possible impact of Ad Rank on Cost per Click?

Originally Posted by Goyum

Generally speaking, the higher your Quality Score, the lower your cost per conversion. Remember, a high Quality Score is Google's way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click.

All copied from same source?