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Thread: What is the relationship between SEO, SEM and social media marketing?

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    What is the relationship between SEO, SEM and social media marketing?

    What is the relationship between SEO, SEM and social media marketing?

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    SEM is a more expansive term than SEO and describes all strategies ensuring your website ranks well in search engine rankings and increases the number of site visitors. By extension, SEM can include social media optimization (SMO) and social media marketing (SMM).

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    SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

    SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

    SMO stands for social media optimization and is the process of optimizing your website in various social media websites. It helps to promote your website in various social networking websites to build traffic and also build your business popularity in search engines.
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    SEO is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes the purchase of paid placement. SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SMM is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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