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Thread: What is the possible impact of Ad Rank on Cost per Click?

  1. #1

    What is the possible impact of Ad Rank on Cost per Click?

    What is the possible impact of Ad Rank on Cost per Click?

  2. #2
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    It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including: ... The relevance of each keyword to its ad group. Landing page quality and relevance

  3. #3
    Therefore, whenever Google changes your Ad Rank one should pay due attention. Ad Rank has enormous influence on the reflectiveness of the ads to the potential and prospective customers. Here's the basic concept: Ad Rank in AdWords has always been calculated depending on Max CPC (Cost Per Click) and the Quality Score.

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