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Thread: What is the keyword effectiveness index?

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    What is the keyword effectiveness index?

    What is the keyword effectiveness index?

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    The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.

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    Registered RH-Calvin's Avatar
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    KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic.
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    A mathematical representation of the popularity of a keyword measured in number of searchers (demand), compared to its popularity measured as the number of pages in a search engines index (supply).

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    KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It is a metric that values a keyword between 0 to 100.

    According to the KEI definition, the best keywords are those that have many searches and that don’t have much competition in the search results. A low KEI is therefore preferable.

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    The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your optimization.

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