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Thread: What is Pogo-Sticking in SEO?

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    Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.

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    Pogo-sticking is defined as going back and forth from a search engine results page (SERPs) to an individual search result destination site.
    In other words, pogo-sticking is when the searcher clicks on a link on a SERP. Sees that it’s not what she is looking for, and immediately bounces off by hitting the back button

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    Registered RH-Calvin's Avatar
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    Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.
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    Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and unlike bounce rate pogo sticking is always a bad thing.

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    Registered PoolMaster's Avatar
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    Pogo sticking is when a search engine users visits several different search results in order to find a result that satisfies their search query.

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    While pogo-sticking may sound like fun, nobody enjoys clicking three different search results before finding what they were looking for. This type of pogo-sticking occurs when a website ranks highly but fails to satisfy the needs of people using that search term.

  8. #8
    Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result

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