What is the difference between Bounce rate and dwell time?
What is the difference between Bounce rate and dwell time?
Dwell time is the length of time a user spends looking at a site after they select the link from an SERP, before going back to the SERP. Bounce rate is the percentage of visitors who visit one page and then click to any other page on or off your site.
Dwell time is the amount of time that passes between the moment one clicks a search result and subsequently return to the search engine result pages (SERPs). Bounce rate is the internet marketing term used in web traffic analysis. ... The amount of time a visitor spent on the page before going anywhere else.
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:
Good content update
Internal links
Easy navigation
Quick loading of webpage
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