What are meta descriptions and do they still matter?
What are meta descriptions and do they still matter?
The short answer is no, but the long answer is… yes. Here's why. Let's start with the 'no' – meta descriptions are not a direct 'ranking factor'. Back in the day, search engines used to use meta descriptions and meta keywords in their ranking algorithms, but that hasn't been the case since at least 2009.
The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page. You can use the free meta tag analyzer and meta tag generator tools to help you. Yes, they do, but not all of them and not all of the time.
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates, So meta description is most important for SEO.
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description�typically up to 160 characters long�in search results where they can highly influence user click-through rates.
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