1. Claim Your Local Listings!
2. Set Campaigns Up by Location vs. Service
3. Include Local Insider Knowledge in Creative
4. Localize Landing Pages
5. Create Social Moments by Inviting Your Community to Share Your Space
1. Claim Your Local Listings!
2. Set Campaigns Up by Location vs. Service
3. Include Local Insider Knowledge in Creative
4. Localize Landing Pages
5. Create Social Moments by Inviting Your Community to Share Your Space
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Increase the Quality Score. ...
Do not forget Negative Keywords. ...
Ensure the relevance between the Ads and the Search Terms. ...
Perform Competitor's Analysis. ...
Take Remarketing into consideration. ...
Improve the Landing Page Experience.
Five Ways to Take Your PPC Performance from Good to Awesome –
1. Build a Strong Account Structure – means how many keywords are in each ad group, how many ads are in each ad group and how relevant the keywords are to each other and the ads within each group.
2. Focus on High-Performance PPC Keywords
3. Build Out Negative Keyword Lists - Negative keyword lists will help significantly reduce costs and improve results.
4. Pause Keywords with Poor Performance
5. Optimize Ads & Create New Ad Text - You should regularly be testing and tweaking your ad copy to improve PPC performance.
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