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Thread: What is the meaning of competitive analysis?

  1. #1

    What is the meaning of competitive analysis?

    What is the meaning of competitive analysis?

  2. #2
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    Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.

  3. #3
    Competitive analysis is the process of gathering and analyzing for your competitors, their practices, products strengths and weakness for marketing strategies. Google provide many more competitive analysis tools analysis that tools check your website who is the competitors for your products.

  4. #4
    Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

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    Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

  6. #6
    Registered RH-Calvin's Avatar
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    A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
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