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Thread: Is content repurposing part of the pillar content strategy?

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    Is content repurposing part of the pillar content strategy?

    Is content repurposing part of the pillar content strategy?

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    Pillar content is any piece of content (usually a long-form video or audio show) from which all other pieces in your content marketing strategy are derived.

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    Repurposing Pillar Content. ... The idea is to create a sizeable piece of content and then carve it into microcontent that can be shared across your channels in order to promote the larger piece.

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    Registered evejones's Avatar
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    Repurposing content is one of those strategies that every content marketer knows they should be doing. Repurposing content is a key marketing tactic. This complete guide will show you how to repurpose content visually, including free templates.

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