Branded & Non-Branded Keywords

[evejones]

Which of the two - Branded & Non-Branded Keywords influence search more?

[Rscomp]

Keywords that do not reference a brand name or any part of it (including any misspellings) are considered Non-branded keywords. Additionally, some keywords that have a brand name within the phrase but are not unique to one brand or domain will be considered Non-branded by SEMrush.

[PrimeItSolution]

Branded keywords are the search words or phrases that include the brand name or a variation of the brand name. Examples of branded keywords that deliver traffic for “Company X” include: • Company X.
Keywords that do not reference a brand name or any part of it (including any misspellings) are considered Non-branded keywords. Additionally, some keywords that have a brand name within the phrase but are not unique to one brand or domain will be considered Non-branded by SEMrush.Using our own site as an example again, “Internet marketing agency” and “SEO services” are both relevant non-branded keywords. They’re phrases used by people interested in what we offer, but they don’t directly reference our brand.