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Thread: Is content repurposing part of the pillar content strategy?

  1. #1
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    Is content repurposing part of the pillar content strategy?

    Is content repurposing part of the pillar content strategy?

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  3. #3
    Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

    Let's explore.

    Pillar content isn't new: A 2013 article titled What Is a Content Pillar? The Foundation for Efficient Content Marketing you can read through this link.

    Six-step process – and create a path for you to create a resource pillar page of your own:

    Determine head term
    Identify the core topics
    Source subtopic content to form your topic clusters
    Increase website authority via inbound links
    Focus on creating your first topic cluster
    Keep climbing

  4. #4
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    The Foundation for Efficient Content Marketing, defines it as, "... a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Examples of content pillars include eBooks, reports, and guides."

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