How will you cross-check whether your SEO campaign is working or not?
How will you cross-check whether your SEO campaign is working or not?
You can check whether your SEO campaigns is going in the right direction or not by analyzing traffic and conversion on your site from the keywords and pages you are ranking for.
If you are having high ranking for particular keyword on specific page and you are also generating nice traffic but there is no conversion than there might be an issue of keyword targeting.
If you are not reaching out to your target audience than there won’t be conversions. So while analyzing any SEO campaign, check for this 2 things. Traffic and Conversion or CTR.
Good SEO campaigns are conversion focused, meaning you and your SEO agency work together to set a series of goals that the campaign is designed to accomplish. When those goals are met in sufficient numbers, SEO is a success. When they fall short, there is more work to do.
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