What are the different types of automatic bidding strategies?
What are the different types of automatic bidding strategies?
There are five types of flexible bid strategies: Maximize clicks: This is a flexible version of the Automatic CPC bidding strategy. CPA bidding: This is a flexible version of Conversion Optimizer used in the target CPA (average CPA) capacity. Enhanced CPC: Flexible version of the existing enhanced CPC capability.
The 7 Types of Automated Bidding Strategies & When to Use Each One. Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems to keep growing and understanding how each one works can be confusing.
Maximize clicks. Goal: Increase site visits. ...
Target search page location. ...
Target outranking share. ...
Target cost-per-acquisition (CPA) ...
Enhanced cost-per-click (ECPC) ...
Target return on ad spend (ROAS) ...
Maximize conversions.
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