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Thread: What do you mean by the term Penguin?

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  2. #2
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    Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012.

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    The origin of penguin is still debated. The name originally applied to the great auk (now extinct) of the seas around Newfoundland in Canada, and may have come from the Welsh pen gwyn, meaning 'white head' (or a similar phrase in the Breton or Cornish languages).

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    Registered evejones's Avatar
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    Google Penguin refers to a set of algorithm updates and data refreshes for the Google search engine that the company periodically initiates to help enhance the value of its search query results for users.

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    Registered RH-Calvin's Avatar
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    The Google Penguin update targets websites and SEO's who used blackhat or spammy backlinks that are in violation of their guidelines to game Google's results and achieve higher rankings. It is one of 200 signals that Google uses to determine rankings.
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    SEO Expert searchenginewings's Avatar
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    Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized. The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

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