How many characters are allowed in Adword ads?
How many characters are allowed in Adword ads?
AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and. one condensed description line of up to 80 characters.
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The two description lines are limited to 35 characters each. The display URL in your ad can show up to 35 characters. You can enter a URL longer than 35 characters, but it will appear shortened when your ad is displayed. The third line must fit completely within the character limit.
Search Ads. 2 Headlines (called Titles by Bing) 30 characters each including spaces. Mobile Ads: A combined total of at least three words is required in the ad title and ad text. Ads with two or fewer words are not allowed.
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