What is the most important factor in determining your ad position
What is the most important factor in determining your ad position
Sitelinks influence what Google calls “expected clickthrough rate” (CTR), an important factor when calculating Quality Score. The more shoppers that click on your ad, the more relevant and customer friendly you seem to Google, which increases your Quality Score.
Sitelinks influence what Google calls “expected clickthrough rate” (CTR), an important factor when calculating Quality Score. The more shoppers that click on your ad, the more relevant and customer friendly you seem to Google, which increases your Quality Score.
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