What do you mean by user intent in SEO?
What do you mean by user intent in SEO?
The user intent, or search intent states which goal or intention an internet user has when entering a search term into a search engine. User intent is now a central factor in content and search engine optimization and is eclipsing individual keywords as a dominant ranking factor.
User intent can be informational, transactional or navigational. If a keyword is usually searched for with the intention of finding out more about it, then this search is informational. If the user wants to be lead to a certain site, such as with brand names, their search is navigational. If user’s intent is to buy something behind a search term, then the search is transactional.
Searcher intent is the motive a person has for carrying out a query through a search engine. Understanding and optimizing for your customers' intent is critical for SEO.
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