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Thread: What do you mean by user intent in SEO?

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    Registered PoolMaster's Avatar
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    What do you mean by user intent in SEO?

    What do you mean by user intent in SEO?

  2. #2
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    The user intent, or search intent states which goal or intention an internet user has when entering a search term into a search engine. User intent is now a central factor in content and search engine optimization and is eclipsing individual keywords as a dominant ranking factor.

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    User intent can be informational, transactional or navigational. If a keyword is usually searched for with the intention of finding out more about it, then this search is informational. If the user wants to be lead to a certain site, such as with brand names, their search is navigational. If user’s intent is to buy something behind a search term, then the search is transactional.

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    Registered RH-Calvin's Avatar
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    Searcher intent is the motive a person has for carrying out a query through a search engine. Understanding and optimizing for your customers' intent is critical for SEO.
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