What is Google ad rank?
What is Google ad rank?
Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.
Ad rank refers to the position that your ad occupies on a given paid search results page. If your ad shows up second, your ad rank for that given search is number two. Ad rank is a value that determines your ad position and if your ad will show up at all for a search.
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