What are the different types of automatic bidding strategies?
What are the different types of automatic bidding strategies?
The different automatic bidding strategies in AdWords are:
Maximise clicks – automatically adjusts bid to get as many likes as per the budget.
Target search page location – automatically sets bid to increase the chances of an ad getting displayed at the top of the google search page or on the 1st search page.
Target out ranking share – automatic setting of bids to outrank a domain and how often.
Target CPA – automatically sets bid to get the maximum conversions as per the target CPA.
Enhance CPC – automatically adjust bids to maximise conversions.
The 7 Types of Automated Bidding Strategies & When to Use Each One. Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems to keep growing and understanding how each one works can be confusing.
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