What is Anchor Text Diversity?
What is Anchor Text Diversity?
Anchor text diversity refers to the diversity of anchor texts in the links going to your site, typically anchor texts fall into 5 categories: URL (e.g. Example.com) ... Generic (e.g. 'click here' or 'visit website'
Anchor text is the clickable part of a link. It is what Google uses to determine what the topic being linked to is about.
The Importance Of Anchor Text Diversity. Having a strong and diverse set of anchor text in your backlink profile is an essential component to modern SEO. Google has put a strong emphasis on the diversity of your of your profile and the quality of your backlinks.
Anchor text can have a major influence on rankings in the search engine results pages (SERPs). Search engines such as Google are able to see this text and the page or site it is linking to and will take it as an indicator of the relevance of the target. The better the relevance, the more positively search engines will view the anchor text, increasing the chances of your page and website ranking well.
In basic terms, this means that if you were to create a link to a page with the anchor text “gold watches”, search engines will see this as an indicator that the page or site being linked to is a good fit for a query on gold watches. It’s that simple!
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
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