What is Google’s Rich Answer Box?
What is Google’s Rich Answer Box?
Google's rich answer box is a relatively new feature that provides searchers with direct answers to their questions at the top of the search page.
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A rich answer is an attempt by Google to answer the searcher's query in search results in a way not requiring a click through to a website. Rich answers come in many forms which can be sports scores, stock graphs, calculators, sliders, text-based answers, numbered step-by-step directions, maps, and much more.
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