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Thread: What is the difference between clicks and impression?

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    What is the difference between clicks and impression?

    What is the difference between clicks and impression?

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    When your ad loads and displays in front of a user, that is one impression. Well, you can't have clicks without impressions. Users need to see your ads before they can decide whether or not to click them. This is typically referred to as CPM, or Cost Per Mille, where Mille means thousand.

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    An ad impression is simply the number of times your ad, whether it’s a banner, button, or text link, has been (or will be) exposed to a potential viewer.

    A click-through is the actual number of times someone has taken their cursor, placed it on your advertising image and used their mouse to click on that image and be taken to your website.
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    Quote Originally Posted by thaichacha View Post
    What is the difference between clicks and impression?
    Impression - Your ad displayed in front of the user
    Clicks - When a user visit your site via clicking your ad

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    Quote Originally Posted by thaichacha View Post
    What is the difference between clicks and impression?
    Impression - Your ad displayed in front of the user
    Clicks - When a user visit your site via clicking your ad

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