What Are The Marketing Strategies To Generate Leads?
What Are The Marketing Strategies To Generate Leads?
Outbound Marketing. While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities
Leads can be generated using various digital marketing techniques like:
- SEO
- SEM
- PPC
- SMO
- Email marketing
- Affiliate marketing
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