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Thread: What is the difference between clicks and impression?

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    What is the difference between clicks and impression?

    What is the difference between clicks and impression?

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    Registered RH-Calvin's Avatar
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    You can't have clicks without impressions. Users need to see your ads before they can decide whether or not to click them. This is typically referred to as CPM, or Cost Per Mille, where Mille means thousand.
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