You can just set up a script that uses .htaccess to rename files taken from the database. You would have a script that gets content and inserts it into the database or you can insert it yourself. I would image there would be a way that you could grab xml and AWS data, but I would not know how to do that.
Example of the use of .htaccess using the .html ending.
http://www.infoaboutnetwork.com/archives/553.html
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