UX design can have a direct impact on the bottom line. It has been proven that 75% of people judge an app or website on its aesthetic design. People are more likely to buy from a well-designed website or app than they are from an unappealing one.UX design seeks to reduce the number of user interactions to a minimum. It also guides the user through processes with clear calls to action. The overall effect of UX design is increased revenues, reduced costs, and improved customer satisfaction.