How does AdWords bidding work?

**MVMinfotech18** · 11-30-2018, 10:44 PM

**MVM Infotech** · 12-19-2018, 09:13 PM

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. ... The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click!

**RH-Calvin** · 12-20-2018, 10:22 PM

The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click!