5 Things You Need To Know About Social Media Agencies Today

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There are 5 Things You Need To Know About Social Media Agencies Today:


Here are some facts that make your choice one of social media agencies in Egypt an urgent necessity for the growth of your business.


1. There are now almost 2.5 billion social media users

According to Statista, there are 2.46 billion social media users in 2017, and this number is ever growing. It is predicted that there will be more than three billion social media users in 2021 � just three years from now.

With social media, you can reach a massive amount of potential customers for free � through organic posts � or for a fee � through social media advertising. With ads targeting, you can reach very specific groups of audience based on their demographics, interests, past behavior, and more.
Here are the current user base of the six major social media platforms:

Facebook: 2.07 billion monthly active users
Instagram: 800 million monthly active users
Twitter: 330 million monthly active users
LinkedIn: 500 million members
Pinterest: 200 million monthly active users
Snapchat: 178 million daily active users

2. Social media is going mobile

We are becoming glued to our smartphones.

Facebook studied the behavior of 100 people while they were watching TV at home. 94 of them had their smartphone in their hands while watching TV. And one of the top reasons they look away from the TV is to use their smartphone.

3. Social messaging overtook social media

In fact, social messaging has already surpassed social media usage. According to Business Insider, there are more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn). Facebook Messenger alone has more than 1.3 billion monthly active users, and Instagram is officially testing a standalone messaging app, Direct.

4. Social messaging will greatly benefit businesses

People used to communicate with businesses via the phone, then emails, and then social media. Now, it�s social messaging.

Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers� growing preference for messaging businesses. They found that messaging is helping businesses connect with their customers more than ever. Consumers use messaging to ask businesses questions, make appointments and purchases, and provide feedback.

5. Businesses can no longer afford to ignore social customer service

Customer service used to be private conversations between a customer and a customer service representative. Social media has changed that entirely.

The public nature of social media platforms is giving these conversations more exposure. A survey of more than 1,000 people by Sprout Social found that 46 percent of the respondents have �called out� or complained about a business on social media. Furthermore, with the ability to re-share a social media post, such complaints could be amplified and �go viral�.