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Thread: How Does A Google Auction Work?

  1. #1
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    How Does A Google Auction Work?


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    On Google, they will deliver value to both advertisers and users with their ad offering.

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    Google ad rank is the position of the company's advertisement on the search engine page based on a combination of the company's maximum bid and quality score.
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    Google auction is basically a bidding, in which the the ads are ranked at top position among other ads on the basis of the price we have bid, if the CPC or cost per click of our ad is higher than the other advertisers on that keyword than our ad will be displayed at top position, this is called Google Auction.

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    The search engine processes the request and runs the auction which will then determine the ad positions and each advertiser's CPC.

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    When someone searches, the AdWords system finds all ads whose keywords match that search.
    From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved. Of the remaining ads, only those with a sufficiently high Ad Rank may show. Ad Rank is a combination of your bid, ad quality, and the expected impact of extensions and other ad formats.

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