What is Google AdWords Re-marketing?
What is Google AdWords Re-marketing?
Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI.
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Remarketing in Google AdWords consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and Google Search Network.
Remarketing is an advertising strategy offered by Google Ad Words. Essentially, this strategy allows you to reconnect with a user who has already visited your site, but who did not perform the conversion that you expected from him, whether a purchase, a subscription to your newsletter, fill out a contact form, etc.
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