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Thread: What is pogo sticking?

  1. #1
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    What is pogo sticking?

    What is pogo sticking?

  2. #2
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    Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.

  3. #3
    Quote Originally Posted by fayeseom View Post
    What is pogo sticking?
    Going back and forth from a search engine results page (SERP) to an individual search result destination site is pogo sticking.

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    Pogo sticking is a user behavior pattern which is considered to be a negative signal.

  5. #5
    Registered RH-Calvin's Avatar
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    Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.
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  6. #6
    eFusionWorld
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    Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and unlike bounce rate pogo sticking is always a bad thing.

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